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BSA Open Session: Building a B2B business

January 27, 2017 @ 6:00 pm - 8:30 pm

Some say B2B is the way to go for European startup founders, since B2C models need the massive scaling only Silicon Valley capital is able to fund. But building a B2B business offers at least as many challenges: one sale can take months to close, and most industries languish in a jungle of regulation that can be impenetrable to new entrants.

Berlin Startup Academy runs weekly mentoring sessions for its participating founders, each week with a different focus topic. For the session on “B2B business”, we’re inviting everyone to learn from the lineup of world-class experts we have as mentors.

Stephan Schambach – Founder/ CEO of NewStore. Between 1998 and 2012, Stephan built two billion-dollar B2B companies, Intershop and Demandware.

Gero Decker – CEO of Signavio. Heralded as the next unicorn from Berlin, Signavio has offices in San Francisco and Singapore and a list of B2B clients othjers would kill for.

Moritz Klussmann – Founder/ CEO of Customer Alliance, Europe’s leading SaaS for hotel customer satisfaction.


1. Six short pitches of the participating BSA startups, including their B2B plans and strategies

2. 15-minute keynotes by mentors: “Secrets of getting your B2B business off the ground”

3. Q&A with everyone in the room.

RSVP here: https://www.meetup.com/Kick-ass-hands-on-startup-tricks/events/236874928/?_locale=de-DE


January 27, 2017
6:00 pm - 8:30 pm


NewStore Event Space
Schiffbauerdamm 22
Berlin, Berlin 10117 Germany
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